It speaks about the problem of using technology in such a way of completly forgeting about the real things. For e.g. the games which virtualize a dog or cat and where the users (usually the children) will play with this game instead of the real animal. A similar problem is caused by high-definition videos showing some of the great places in the earth (like Niagara Falls, or some mountains) which may convince people to just look at these videos instead of visiting the real nature.
We've actually spoken about this problem in the last WMM '09 but the guy in the article (Peter Kahn, http://faculty.washington.edu/pkahn/) is actually doing some intensive research in the field. I highly appreciate what he's trying to defend.
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